Midea Group Explores E-Commerce Innovation with Shopee to Drive Market Expansion across APAC and Latin America
Singapore, August 28, 2025 – Midea Group, a global leader in home appliances and smart home solutions, has recently embarked on a strategic partnership with Shopee, the largest e-commerce platform in Southeast Asia, to deepen its understanding of the online retail ecosystem, enhance its digital presence, and explore growth opportunities across the Asia-Pacific region and Latin America.
Founded in 1968 and ranked 246th on the 2025 Fortune Global 500 list, Midea Group has evolved from a traditional home appliance manufacturer into a diversified global technology company. Today, Midea operates a dynamic multi-brand portfolio, strategically designed to deliver innovative home and industrial solutions to consumers around the world. Midea's portfolio spans six major business areas: Multi-scenario Energy, Smart Home, Smart Building, Smart Hospital, Smart Factory and Smart Logistic. As the e-commerce landscape continues to evolve, Midea is strengthening its online strategies to drive brand visibility and consumer engagement, with platforms like Shopee playing a key role in this growth journey.
Showcasing Midea's Brand and Market Leadership
In line with this strategy, Midea recently visited Shopee's headquarters to exchange insights on e-commerce growth opportunities. The session focused on deepening collaboration, exploring innovative solutions to enhance online consumer experiences, and identifying ways to accelerate Midea’s digital presence across Southeast Asia.
Senior management from both sides also shared comprehensive introductions of their organizations, alongside perspectives on emerging market trends and opportunities in the Home Appliances sector across the APAC region. This exchange provided valuable insights into consumer behavior, digital commerce strategies, and new growth prospects.
The visit further served as a platform to discuss strategic planning and localization for Midea within Shopee. Both parties explored collaboration opportunities to accelerate Midea's online presence and enhance its e-commerce operations in the region. Midea also emphasized its brand positioning, global ambassador initiatives, and new channel strategies aimed at connecting with consumers across APAC.
Shopee's Innovative E-Commerce Ecosystem
Shopee presented its latest business models and operational programs, including Shopee Affiliates and Fulfillment by Shopee (FBS), providing insights into how brands can leverage these initiatives to enhance their online presence, drive sales, and optimize operational efficiency in the e-commerce landscape.
Strategic Collaboration for Market Expansion
The visit provided a platform for both Midea and Shopee to discuss strategic planning, localization, and growth opportunities for Midea's e-commerce operations in APAC. Through this collaboration, Midea is set to strengthen its digital footprint, expand across multiple online channels, and implement innovative, region-specific strategies. This partnership marks a significant step forward in integrating digital commerce into Midea's global growth plans, reinforcing both brands' commitment to innovation and market leadership.